Let’s get one thing out of the way: even the best creators and marketers hit a wall. If you’ve ever stared at your screen thinking, “What should I post today?” you’re not alone.
The good news? You don’t need to be a genius or go viral to show up online. You just need a little clarity, consistency, and a few smart ideas that make sense for where you are.
So if you’re feeling stuck, here’s your go-to list of what to post, the S.M.A.R.T. way:
S – Share Something You Know
People follow you for what you know.
Post a tip, insight, or behind-the-scenes of something you’re working on right now.
Examples:
- “3 quick ways I help clients improve their website homepage”
- “Here’s how I map out a month of content in 30 minutes”
Teach as you go. You don’t have to be an expert, just a few steps ahead.
M – Make It Personal
Let your audience in. People connect with people.
Share a story from your journey whether good, bad, or messy. It matters.
Examples:
- “What I wish I knew before I started freelancing”
- “Why I almost gave up on my business (and what kept me going)”
The more human your brand feels, the more trust you build.
A – Answer a Question
Think about the FAQs you get from clients or followers. Then answer them publicly.
Examples:
- “Should I focus on Instagram or LinkedIn?”
- “Do I really need a website as a small biz?”
This positions you as helpful and people love free value.
R – Reuse What You Already Have
You don’t always need to reinvent the wheel.
Take an old blog post, webinar, or caption and turn it into something new.
Examples:
- Break one tip into a carousel
- Pull a quote and turn it into a graphic
- Share a photo from 6 months ago and reflect on how far you’ve come
T – Talk About a Transformation
Before and after stories are powerful because they show proof of growth.
Examples:
- “This is what my client’s website looked like before vs. now”
- “My content plan before Creathink: chaos. Now? Clarity.”
Whether it’s yours or someone else’s, show the change.
Did you know? S.M.A.R.T. isn’t just a cute acronym, it actually stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
When you apply this method to your content creation, you stop guessing and start showing up with intention.
📌 Be specific with your message.
📊 Know what success looks like (even if it’s just starting a convo).
✅ Create content you can actually follow through with.
💬 Keep it relevant to your audience.
⏱️ And post consistently, even if it’s once a week.
One post at a time. That’s how real momentum starts.
When you feel stuck, don’t overthink it.
Start where you are. Post from your heart, teach what you know, and let your audience grow with you.
Remember: people aren’t following you for perfect.
They’re following you for real.
Show up messy. Show up human.
