If you’re ready to grow your business, you need more than just social media. You need an email list.
Why? Because social media algorithms change overnight but your email list is yours. It’s direct access to people who want to hear from you.
But for beginners, choosing an email platform can feel overwhelming. So let’s make it simple.
What Makes a Good Email Platform?
When you’re just starting, you don’t need fancy automations or endless features. Look for:
- Easy-to-use templates
- A simple drag-and-drop editor
- Reliable deliverability
- Basic signup forms
- Affordable or free plans
Most importantly, choose a platform you’ll actually use.
3 Beginner-Friendly Email Platforms to Try
Mailchimp
One of the most well-known for a reason. Mailchimp has a generous free plan and simple templates. Great for small lists and basic newsletters.
MailerLite
A favorite for beginners. MailerLite is clean, intuitive, and has a free tier. It’s great for simple automation and landing pages, too.
Flodesk
Loved for beautiful templates and a super easy setup. Flodesk is visually appealing, especially if design isn’t your strong suit. No free plan, but a flat monthly rate makes pricing predictable.
How to Pick What’s Best for You
Ask yourself:
- How big is my list now?
- Do I want fancy funnels or simple emails?
- Do I need integrations with other tools?
Start simple. You can always switch or upgrade later. The goal is to get started, not get stuck.
Your email list is one of your most valuable digital marketing tools. You don’t need to overcomplicate it—just pick a beginner-friendly platform, write your first email, and hit send.
The sooner you start, the sooner you build real relationships that last longer than any algorithm.
